TOM WILES · SENIOR PRODUCT (UX) DESIGNER · AUCKLAND, NEW ZEALAND

Bringing clarity to complexity.

I’m Tom, a Senior Product (UX) Designer based in Auckland, New Zealand. I simplify complex products, systems and customer journeys—turning ambiguity into clear, useful experiences.

FEATURED WORK

Toyota Connected Europe

Redesigning connected vehicle onboarding

A clearer path from account creation to a connected vehicle—across consent, verification, ownership and connectivity. Accounting for different drivers, recovery states and vehicle generations.

Case study coming soon

Toyota Connected Europe

Designing the next generation of Toyota’s European app

Bringing climate, vehicle status, remote commands and EV charging into a coherent connected experience—across Toyota and Lexus, with a consistent design system.

Case study coming soon

Toyota Connected Europe

Designing for the stress of a stolen vehicle

Helping drivers understand what is happening and what to do next when their vehicle is stolen. A focused story about clear decisions, reassurance and sensitive interaction design.

Case study coming soon

Design practice / leadership

Toyota Connected Europe

Improving design delivery

Making design work easier to understand, challenge and build. Bringing together discovery, documentation, design–engineering collaboration and mentoring, alongside leadership across the EV area.

Case study coming soon

EARLIER WORK

Auckland Transport · 2021

Making the first journey easier

Uncovering what holds new public transport users back and testing concepts to encourage and make their first journeys easier.

Auckland Transport · 2019–2022

Supporting human-centred design across Auckland Transport

Shared tools and processes to help teams understand customer journeys and bring customer evidence into everyday decisions.

Case study coming soon

I bring customer needs, technical realities and teams together to move ambiguous work towards delivery.

For a conversation about products, teams or opportunities.

Get in touch