TOM WILES · SENIOR PRODUCT (UX) DESIGNER · AUCKLAND, NEW ZEALAND

Bringing clarity to complexity.

I simplify complex products, systems and customer journeys, helping teams turn ambiguity into useful, well-defined experiences.

FEATURED WORK

Toyota Connected Europe

Redesigning connected vehicle onboarding

A clearer path from account creation to a connected vehicle—across consent, verification, ownership and connectivity. Accounting for different drivers, recovery states and vehicle generations.

Toyota Connected Europe

Designing the next generation of Toyota’s European app

Designing and evolving key connected vehicle experiences within Toyota’s European app, balancing user needs, technical constraints and a new design system.

Toyota Connected Europe

Designing the next generation of Toyota’s European app

Designing and evolving key connected vehicle experiences within Toyota’s European app, balancing user needs, technical constraints and a new design system.

Toyota Connected Europe

Is my vehicle safe and secure?

Redesigning Toyota’s vehicle status experience to give drivers a clearer, more reassuring view of their vehicle’s safety, security and health.

Toyota Connected Europe

Is my vehicle safe and secure?

Redesigning Toyota’s vehicle status experience to give drivers a clearer, more reassuring view of their vehicle’s safety, security and health.

DESIGN PRACTICE

Toyota Connected Europe

Raising the standard of design delivery

Creating clearer, more consistent ways of structuring, documenting and delivering design work across teams - making features easier to understand, challenge and build.

Toyota Connected Europe

Applying Toyota ways of working to my own practice

How Toyota’s problem-solving principles have shaped the way I think, collaborate and design.

EARLIER WORK

Auckland Transport · 2019–2022

Supporting human-centred design uplift at Auckland Transport

Shared tools, processes and practices to help teams understand their customers better and bring the voice of the customer into everyday decisions.

Auckland Transport · 2021

Making the first journey easier

Uncovering what holds new public transport users back, and testing concepts to make their first journeys easier.

I bring customer needs, technical realities and teams together to move ambiguous work towards delivery.

For a conversation about products, teams or opportunities.

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